Caladan Data tracks digital ad spend at Google, Meta, Pinterest, Instacart and more

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Aggregating ~$10B+ in digital ad spend from 15,000+ advertisers to provide meaningful insight into the performance/direct response advertising ecosystem.

About the data

Working in conjunction with agency, ad tech, and brand partners to provide a real-world, real-time view into digital advertising spend including CPMs, CPCs, and ROI.

Digital Ad Networks

Bing

Google

Meta

Pinterest

Snap

TikTok and more

Retail Media

Amazon Ads

DoorDash

Instacart Ads

Kroger

Target

Walmart Connect and more

Direct Response Oriented

Performance focused advertisers

Industry/vertical breakdowns

CPC, CPM, and spend trends By platform

Share of wallet trends

15,000+ SMB advertisers

Analytics

Raw data feeds

Data available daily

Deep insights on key trends (ex: Google Performance Max adoption)

Years of historical data

Digital Ad Networks

Bing

Google

Meta

Pinterest

Snap

TikTok and more

Retail Media

Amazon Ads

DoorDash

Instacart Ads

Kroger

Target

Walmart Connect and more

Direct Response Oriented

Performance focused advertisers

Industry/vertical breakdowns

CPC, CPM, and spend trends By platform

Share of wallet trends

15,000+ SMB advertisers

Analytics

Raw data feeds

Data available daily

Deep insights on key trends (ex: Google Performance Max adoption)

Years of historical data

Digital Ad Networks

Bing

Google

Meta

Pinterest

Snap

TikTok and more

Retail Media

Amazon Ads

DoorDash

Instacart Ads

Kroger

Target

Walmart Connect and more

Direct Response Oriented

Performance focused advertisers

Industry/vertical breakdowns

CPC, CPM, and spend trends By platform

Share of wallet trends

15,000+ SMB advertisers

Analytics

Raw data feeds

Data available daily

Deep insights on key trends (ex: Google Performance Max adoption)

Years of historical data